On August 16th, the 2024 Second China Marketing Empowerment Conference, titled "Culture Leading Cultural and Creative Empowerment, Building China's Century Old Store Plan with the Integration of Agriculture, Culture, and Tourism", successfully concluded in Shenzhen. This conference is hosted by the Shenzhen Marketing Association and jointly organized by Kuaiyinke Ecological System, Shenzhen Adopts Brand Marketing Consultant Co., Ltd., Shenzhen Danren Niushang Technology Co., Ltd., and Shenzhen Weiying Co Creation Marketing Planning Co., Ltd. The aim is to explore the deep integration of digital brands, marketing innovation, and agricultural tourism, using digital brands to fuel high-quality development engines, empowering cultural and creative industries to answer new questions about the integration of agriculture, culture, and tourism, seize new tracks, activate new momentum, and achieve new development.

Thousands of top tier celebrities from the marketing and branding industries, cultural and tourism experts, as well as representatives from various business associations, enterprises, and media outlets gathered in Shenzhen, while millions of industry elites participated through online live streaming. The atmosphere at the conference was lively, with no empty seats. Participants joined the event, focusing on the latest trends in marketing, delving into the ways for digital era enterprises to break through, exploring new opportunities for the integration of agriculture, culture, and tourism in the digital era, promoting the revitalization of China's century old store brands, accelerating the construction of a unified national market, promoting industrial transformation and upgrading, and leading the new future of brand marketing. In particular, the Summit also invited 100 news media, including People's Daily, Xinhua News Agency, Guangming Daily, Economic Daily, Shenzhen Special Economic Zone Daily, Tencent, Sina, Sohu, China.com, Globegroup, Hexun, Netease News, Toutiao Today, China Economic Network, Oriental Fortune, to follow up and report, and broadcast live through new media channels, such as video number, Tiktok, to show the grand occasion of the Summit to all sectors of society simultaneously.

Niu Yun, President of the Shenzhen Marketing Association, Head of the Kuaiyinke Large Ecosystem, and Founder of Technology Marketing, Chen Guoqing, Chairman of the Board of Directors of the China Planning and Research Institute, Jiang Tong, Partner of Hejun Consulting and a renowned consultant for "strategic marketing and industry integration", Zhu Yutong, Honorary President of the Shenzhen Marketing Association and one of the top ten marketing experts in China, and Liang Zhonghua, a renowned expert in strategic brand management and founder of brand institutional economics, delivered speeches and keynote speeches respectively, with a variety of highlights.

One of the strategic partners of this conference, Zhu Jianxia, Chairman of Shenzhen Shibiman Group (hereinafter referred to as "Sipimo"), gave a speech on the theme of "Promoting the Centennial Old Store Plan in the Hair Care Industry". The speech focused on the topic of "preventing white hair and hair loss" and extended to cultural inheritance, building century old stores, and brand construction. It is highly consistent with the theme of this conference and provides new ideas for solving this global problem that troubles modern people. ‌

At the event, there were also exciting roundtable forums, signing ceremonies, award ceremonies, and grand dinners.

The successful convening of this summit will undoubtedly open up a new node in the industry, and a new round of opportunities to empower the integration of agriculture, culture, and tourism with cultural and creative efforts has arrived. We look forward to more enterprises grasping the pulse of the times, standing at the forefront, and achieving long-term development and inheritance of century old brands through innovative practices of digital transformation and integration of agriculture, culture, and tourism under the continuous leadership of the summit. Let us work together to write a new chapter in the Chinese marketing and branding industry, conveying the new concepts and wisdom of Chinese style marketing to the world, and making the soul of Chinese national brands shine on the world stage.